Netflixation

posted 12.7.2010

Blockbuster Express kiosks in the limited markets (900 kiosks in San Francisco, Phoenix, Miami, and Atlanta) will test if consumers would be willing to shell out $2.99/DVD for the first night to rent a new release title within the first 28 days of release, before it becomes available for rental from Netflix or RedBox. Blu-ray rentals would be available for $3.99 for the first night. Subsequent nights would cost an additional $1. Warner Bros' Inception is being made available today, while 20th Century Fox's Knight and Day was made available last Tuesday.

As we reported on Nov 22, Blockbuster started an ad campaign entitled "Less Waiting. More Watching", to differentiate itself over its fiercest competitors, Netflix and RedBox.

> read the Associated Press article